2011

Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership I

May 4 2011 - 12:00pm
May 4 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Halle Barnett

The Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership: Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. Members of congregations of various sizes will share their stories of successful growth and will provide workshop participants with opportunities for practical application to their home communities. Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole.  These sessions will share some of the wealth that is being developed in these areas.

Listen to audio while viewing the power point below:

http://jrf.org/pearl/dynamics-growth-marketing-2011-session1-part1

http://jrf.org/pearl/dynamics-growth-marketing-2011-session1-part2

Presenter Bio(s): 

Halle Barnett is a branding and marketing specialist and creative writer. She and her husband, Benjamin, run media schmedia, a marketing and design company whose brand-centric insights, strategies and tools define and drive businesses and unleash their potential. Halle brings a singular flair with words and an extensive background in audience and membership development to the delicious work of building image and awareness for organizations of all kinds. An active volunteer, Halle serves on the board of Heights-Hillcrest Regional Chamber of Commerce, and as both a peer counselor and PR Director for the breastfeeding support organization, La Leche League of Ohio. Halle and Benjamin are the proud parents of two enthusiastic Camp JRF alumni, and members of Kol HaLev in Cleveland, where they are leading its branding effort. Halle can be reached at acornbaum@aol.com or words@media-schmedia.com.

Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership II

May 11 2011 - 12:00pm
May 11 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Michael Clancy

The Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership: Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. Members of congregations of various sizes will share their stories of successful growth and will provide workshop participants with opportunities for practical application to their home communities. Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole.  These sessions will share some of the wealth that is being developed in these areas.

Click Here to listen to the audio while viewing the power point below.

For access to Michael Clancy's complete "branding" presentation, go to: http://jrf.org/keruv-library. You will find the link on the page in the fourth paragraph beginning with "Michael Clancy."

Presenter Bio(s): 

Michael Clancy has lived and worked in Toronto, New York, London, and Frankfurt, Germany and has handled international advertising and marketing assignments on both the agency side (as a Vice President, a Creative Director, and a Group Head) and on the production side (as a Film Director).
    Michael began his career in Toronto and progressed through the ranks of several Toronto advertising agencies before reaching the level of Group Creative Director on the Coca-Cola business at McCann-Erickson, Toronto.
    In 1982, Michael was asked to join McCann-Erickson's highly select "InterNational Team", based in New York City. During the following three years, he created and executed over 40 international Coca-Cola commercials for use in over 50 countries worldwide. While in New York, Michael won several prestigious international awards for creativity and refined his talents as a creative strategist in one of the toughest marketing battlegrounds in the world.
    In 1986, Michael moved to the production side and London, England, where he directed commercials for James Garrett & Partners, a distinguished English production company.
    In July of 1991, Michael rejoined McCann-Erickson Worldwide. Based in Frankfurt, he assembled and led a multi-national creative team dedicated to producing high-profile advertising campaigns for Opel/General Motors, Zurich.
    In September of 1994 Michael founded Brandworks International Marketing Communications with partners Ron Chapman and Lorne Kirshenbaum.  Brandworks, now in its 17th year, is recognized as one of Canada’s best independently-owned agencies.
    At Brandworks, Michael is most active as a strategic planner working to interpret the relevant research, to create brand positioning, and to write the creative brief that leads to a well-executed campaign. In addition Michael is responsible for overseeing the creative product of the agency and for creating the conditions under which creative people might do their best work.

Yom Ha’atzmaut: Exploring and Engaging Israel - Reconstructing Zionism

May 10 2011 - 12:00pm
May 10 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Rabbi Shawn Zevit and Adina Newberg

Celebrating Israel- Reconstructing  Zionism : Mordecai Kaplan believed that nowhere else could Jews live so completely a Jewish life as in Israel. However, because not all Jews intend or even desire to emigrate to Israel - nor did Kaplan believe that there is an imperative to do so - he envisioned that Jewish communities around the world ought to be interdependent. Such a relationship to Israel and to Jewish communities around the world, maintains Israel as central to our historical self definition and affirms our identity as a nation within the global family.

One of the core principles as a Reconstructionist community is the support of Israel's right to exist as an independent nation, which includes both advocating on behalf of policies and needs in Israel, as well as challenging policies if they contradict other sacred values.  Because of the emotional complexity of dealing with Israel, opportunities for real dialogue and discussion of the critical issues facing the Jewish homeland have suffered. Such discussion will also, we hope, help promote our movement's active support of a Jewish state that is secure and living at peace with its neighbors, a place where democracy and pluralism can flourish. This goal comes directly out of our movement's support and love of Israel, as well as out of our commitment to Jewish values of peace and justice.

Download the audio while you view the power point below.

Presenter Bio(s): 

Adina Newberg, Ph.D., is a member of the faculty  at the Reconstructionist Rabbinical  College.  She is organizational consultant and a researcher for non profit  organizations, particularly religious organizations in the  USA and in Israel.    Her current research interests focus on issues of contemporary religious organizations and spiritual journeys of those who participate in them in Israel.
Newberg;s research examines and  follows the emergence of pluralistic houses of studies and prayer communities there. These are places where participants combine exploration and deep connection to Jewish tradition and Jewish sources with social action and concern for social justice, at the same time maintaining their identity as nonobservant, pluralistic Israelis. Newberg  spent a  year  studying in one  such house  of study-Elul  in Jerusalem during her  sabbatical year.
Newberg studied for her Bachelor of Arts at Hebrew University in Jerusalem and holds a doctorate in city planning from the University of Pennsylvania.

Rabbi Shawn Israel Zevit, www.rabbizevit.com is a congregational consultant and Director of Outreach and Tikkun Olam for the Jewish Reconstructionist Federation. He is the Co-Director of the award-winning Davennen Leaders Training Institute and is a spiritual director for many clergy. A recording artist he has also written and developed resources in the areas of Community Building, Leadership, Prayer, Contemporary views of GOD, Jewish Men's issues ("Brother Keepers: New Essays in Jewish Masculinity), and Money and Jewish values ("Offerings of the Heart: Values-Based Approaches to Money in Faith Community". Rabbi Zevit moved to Cleveland in 2009 to be with his wife Simcha and family, continuing his work for JRF from there.

Strategic Planning: Mission, Vision, and Values

May 23 2011 - 12:00pm
May 23 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Rabbi Shawn Zevit, Rabbi David Teutsch and Linda Rich

“Where there is no vision, the people perish” Proverbs.
It’s hard to know where you are going if you don’t first know where you are. Strategic planning cannot take place without first undertaking strategic thinking: what are the mission, vision, and values of our community? Explore ways to think about these key issues, models for creating cohesive statements that respond to them, and challenges and opportunities of doing this work in a spiritual community.
Where we are now: Assessing environment, organizational lifecycle, strengths, etc. (data collection: SWOT and SOAR models); Where are we going: Developing mission-vision-values-goals-strategies; Specific actions; Communication and alignment side ; Managing the execution- how will you know you are doing a good job? Examples of JRF community plans and/or working with presented examples.

Part I: Download the audio
Part II: Download the audio

Presenter Bio(s): 

Rabbi Shawn Israel Zevit, www.rabbizevit.com is a congregational consultant and Director of Outreach and Tikkun Olam for the Jewish Reconstructionist Federation. He is the Co-Director of the award-winning Davennen Leaders Training Institute and is a spiritual director for many clergy. A recording artist he has also written and developed resources in the areas of Community Building, Leadership, Prayer, Contemporary views of GOD, Jewish Men's issues ("Brother Keepers: New Essays in Jewish Masculinity), and Money and Jewish values ("Offerings of the Heart: Values-Based Approaches to Money in Faith Community". Rabbi Zevit moved to Cleveland in 2009 to be with his wife Simcha and family, continuing his work for JRF from there.

Rabbi David Teutsch has been a builder of religious community since becoming a congregational rabbi thirty years ago. He is the Wiener Professor of Contemporary Jewish Civilization and director of the Levin-Lieber Program in Jewish Ethics at the Reconstructionist Rabbinical College, where he served as president for nearly a decade. The editor in chief of the groundbreaking Kol Haneshamah prayer book series published by JRF’s Reconstructionist Press, he has also authored several other books including Imagining the Jewish Future and titles in the series A Guide to Jewish Practice published by RRC Press.

Linda Rich specializes in executive coaching, organizational and leadership development, and management consulting. In addition to working with synagogues and nonprofit organizations, she has worked with large corporations and small businesses. Linda has consulted to congregations on strategic planning, and headed a synagogue strategic planning team working with UJA-Federation and McKinsey. She represented lay leadership on the Reconstructionist movement’s Role of the Rabbi commission, whose work resulted in a report titled The Rabbi-Congregation Relationship: A Vision for the 21st Century (aka “the purple book”). Linda has been a synagogue co-chair, and led or served on a wide variety of congregational committees, including: Ritual, Nominating, Adult Education, Membership, Inreach, Retreat, and Cantor Search. She has been recognized with the Ansche Gevurah award from the JRF of Metropolitan NY and the Kallat Breishit award from West End Synagogue. Before entering consulting, Linda held line and staff roles in the business world, and understands firsthand the challenges organizational leaders face. Linda holds an MBA from New York University. She can be reached through her website: www.lindarich.com.

 

 

Strategic Planning: Mission, Vision, and Values

May 16 2011 - 12:00pm
May 16 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Rabbi David Teutsch and Linda Rich

“Where there is no vision, the people lapse into chaos” Proverbs. 29:18


It’s hard to know where you are going if you don’t first know where you are. Strategic planning cannot take place without first undertaking strategic thinking: what are the mission, vision, and values of our community? Explore ways to think about these key issues, models for creating cohesive statements that respond to them, and challenges and opportunities of doing this work in a spiritual community.
Where we are now: Assessing environment, organizational lifecycle, strengths, etc. (data collection: SWOT and SOAR models); Where are we going: Developing mission-vision-values-goals-strategies; Specific actions; Communication and alignment side ; Managing the execution- how will you know you are doing a good job? Examples of JRF community plans and/or working with presented examples.

Part I: Download the audio
Part II: Download the audio

Presenter Bio(s): 

Rabbi David Teutsch has been a builder of religious community since becoming a congregational rabbi thirty years ago. He is the Wiener Professor of Contemporary Jewish Civilization and director of the Levin-Lieber Program in Jewish Ethics at the Reconstructionist Rabbinical College, where he served as president for nearly a decade. The editor in chief of the groundbreaking Kol Haneshamah prayer book series published by JRF’s Reconstructionist Press, he has also authored several other books including Imagining the Jewish Future and titles in the series A Guide to Jewish Practice published by RRC Press.

 

Linda Rich specializes in executive coaching, organizational and leadership development, and management consulting. In addition to working with synagogues and nonprofit organizations, she has worked with large corporations and small businesses. Linda has consulted to congregations on strategic planning, and headed a synagogue strategic planning team working with UJA-Federation and McKinsey. She represented lay leadership on the Reconstructionist movement’s Role of the Rabbi commission, whose work resulted in a report titled The Rabbi-Congregation Relationship: A Vision for the 21st Century (aka “the purple book”). Linda has been a synagogue co-chair, and led or served on a wide variety of congregational committees, including: Ritual, Nominating, Adult Education, Membership, Inreach, Retreat, and Cantor Search. She has been recognized with the Ansche Gevurah award from the JRF of Metropolitan NY and the Kallat Breishit award from West End Synagogue. Before entering consulting, Linda held line and staff roles in the business world, and understands firsthand the challenges organizational leaders face. Linda holds an MBA from New York University. She can be reached through her website: www.lindarich.com.

Rabbi Shawn Israel Zevit, www.rabbizevit.com  is a congregational consultant and Director of Outreach and Tikkun Olam for the Jewish Reconstructionist Federation. He is the Co-Director of the award-winning Davennen Leaders Training Institute and is a spiritual director for many clergy. A recording artist he has also written and developed resources in the areas of Community Building, Leadership, Prayer, Contemporary views of GOD, Jewish Men's issues ("Brother Keepers: New Essays in Jewish Masculinity), and Money and Jewish values ("Offerings of the Heart: Values-Based Approaches to Money in Faith Community". Rabbi Zevit moved to Cleveland in 2009 to be with his wife Simcha and family, continuing his work for JRF from there.

Sustainability and Greening of Jewish Life II

Jun 15 2011 - 12:00pm
Jun 15 2011 - 1:15pm
Session Facilitator: 
Lori Rubin
Session Presenters: 
Rabbi Fred Scherlinder Dobb, Rabbi Shawn Zevit and Sybil Sanchez and Guests

As part of JRF's ongoing Sustainable Synagogue Initiative, these sessions will focus on Jewish values and successful greening of synagogue life. Special focus on texts and traditions on religious and ecological consciousness and sustainable practices in ritual, programming and policy aspects of Jewish communal life, using alternative energies, and emerging best practices.

Presenter Bio(s): 

Fred Scherlinder Dobb has been the Rabbi of Adat Shalom Reconstructionist Congregation since graduating from the RRC in 1997; in that time the synagogue has built an "EPA Energy Star Award" permanent home, doubled in membership, and maintained its creative and communal edge. Fred has also been the long-time Reconstructionist representative in the leadership of the Coalition on the Environment and Jewish Life, and recently received his Doctor of Ministry from Wesley Theological Seminary with a focus on greening congregations. A past President of the Washington Board of Rabbis, Fred is Moment Magazine's Reconstructionist "ask the" rabbi, and chair of Greater Washington Interfaith Power &  Light, among other interfaith and communal roles.

Sybil Sanchez is the director of the Coalition on the Environment and Jewish Life (COEJL), where she focuses on Jewish environmental sustainability, presenting a Jewish voice on environmental policy, and providing resources for environmentalism and Jewish life. An advocate for years on social-justice issues - including the environment, workers' rights, and universal human rights - Sybil has served as executive director of the Jewish Labor Committee and as director of United Nations Affairs at B'nai B'rith International. Sybil completed her master's degree in international affairs at Columbia University. She has at times been fluent in Hebrew, French and Serbo-Croatian, and currently aspires to learn Spanish to communicate with her extended Mexican family and share in the preservation of her husband's crypto-Jewish Latino heritage.

 

Sustainability and Greening of Jewish Life

Jun 1 2011 - 12:00pm
Jun 1 2011 - 1:15pm
Session Facilitator: 
Rabbi Shawn Zevit
Session Presenters: 
Rabbi Fred Scherlinder Dobb

As part of JRF's ongoing Sustainable Synagogue Initiative, these sessions will focus on Jewish values and successful greening of synagogue life. Special focus on texts and traditions on religious and ecological consciousness and sustainable practices in ritual, programming and policy aspects of Jewish communal life, using alternative energies, and emerging best practices.

Below you will find a packet of texts to be used in the call in addition to the PowerPoint presentation that will be used and uploaded later, and a copy of the packet from the 2009 PEARL call on Sustainability.

To listen to a version of this presentation go to http://greenfaith.org/programs/denominational-partnerships/the-reconstructionist-jewish-movement

Presenter Bio(s): 

Fred Scherlinder Dobb has been the Rabbi of Adat Shalom Reconstructionist Congregation since graduating from the RRC in 1997; in that time the synagogue has built an "EPA Energy Star Award" permanent home, doubled in membership, and maintained its creative and communal edge. Fred has also been the long-time Reconstructionist representative in the leadership of the Coalition on the Environment and Jewish Life, and recently received his Doctor of Ministry from Wesley Theological Seminary with a focus on greening congregations. A past President of the Washington Board of Rabbis, Fred is Moment Magazine's Reconstructionist "ask the" rabbi, and chair of Greater Washington Interfaith Power & Light, among other interfaith and communal roles.

Syndicate content