
Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole. The work of the new JRF Marketing Advisory Group, which consists primarily of five professionals in marketing or related fields, all of whom are members of JRF congregations and generously donating their time to this project, is focusing on this important goal. This interactive conference call will share some of the wealth that is being developed by this committee.
The audio recording of this call can be found here: http://jrf.org/node/2778
Aaron Ahuvia, Ph.D., is a Professor of Marketing at the University of Michigan-Dearborn School of Management, and teaches Social Marketing at the University of Michigan Ross School of Business. Professor Ahuvia is an expert in social marketing, which is the use of marketing techniques to solve social problems and influence public opinion. He lends his expertise to many non-profits, particularly around the issues resolving the Israeli-Palestinian conflict, international economic development, and helping people lead happier lives by reducing materialism. He is a member of the National Board and Executive Committee, as well as a designated National Spokesperson for Brit Tzedek v’Shalom. With over 45,000 supporters and 38 chapters across the country, Brit Tzedek is America’s largest grass roots Jewish organization dedicated to a viable negotiated two-state resolution of the Israeli-Palestinian conflict.
Joel Blechman has worked at Frankel & Company , Visa, USA , GM R*Works, and Beach Communications. His extensive knowledge of database marketing and contact management programs helped him to succeed. From 2004 - 2006 he participated in starting up a consortium of 7 companies created to market GM Zero Emission Vehicles in 5 states. Within 6 months we grew from 7 people to 200 located in 5 states, and conducted a program that saved GM several hundreds of millions of dollars, and which was reported to be the most cost effective marketing program in GM’s history. Joel joined Trisect in May of 2007 and has contributed on Kawasaki as well as Alberto Culver, while helping to enhance agency processes and financial systems.
Dan Cedarbaum became the JRF’s Director of Movement Growth Initiatives and Special Projects in September 2008, having previously served for almost 20 years as a member of JRF’s Board of Directors. From 2002-2006, Dan was the President of the JRF. In addition, Dan has served as a member of the Board of Governors of the Reconstructionist Rabbinical College and as a member of the Executive Committee and the Board of Trustees of the United Jewish Communities. Dan is also a member of the Board of Directors of the National Council of Synagogues, which is perhaps the leading national Jewish organization working in the area of interfaith dialogue and programming.
Dan and and his family have been members of the Jewish Reconstructionist Congregation (JRC) in Evanston, Illinois, since 1987, and Dan is also a member of Ezra Habonim NTJC in Skokie, Illinois. Dan is a graduate of Harvard College and Harvard Law School.
Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. Members of congregations of various sizes will share their stories of successful growth and will provide workshop participants with opportunities for practical application to their home communities.
Also see http://www.jrf.org/transforming-congregations
Rabbi Elyse Wechterman has served as spiritual leader and educator at Congregation Agudas Achim, a Reconstructionist community in Attleboro, MA, since 2001. Prior to that, Rabbi Wechterman served as a congregational consultant at the Jewish Reconstructionist Federation in Philadelphia. She is a 2000 graduate of the Reconstructionist Rabbinical College and holds Bachelor’s degrees from Boston University in Journalism and International Relations. Rabbi Wechterman has served as student rabbi or as consultant in Salt Lake City, UT; St. Croix, US Virgin Islands; Plantation, FL; Wyncote, PA, and in many other Reconstructionist communities. Currently, Rabbi Wechterman serves on the board of the Reconstructionist Rabbinical Association, as Secretary/Treasurer of the Rhode Island Board of Rabbis, and is a member of the board of Jewish Family Service of Rhode Island. She is also a regular faculty member of Camp JRF in the Poconos. Rabbi Wechterman lives with her husband David Nerenberg and two children in Attleboro, MA.
“The board members haven’t changed in years and they are getting tired – what do I do?” Exciting and engaging congregants to take on new leadership roles is crucial to the health and growth of the congregation. This workshop will focus on models for engagement of members, succession, and transition of leadership.
Carl A. Sheingold began serving in September 2004 as the executive vice president of JRF. Previously he was management professor in the Hornstein Program in Jewish Communal Service and director of the Fisher Bernstein Institute for Leadership Development in Jewish Philanthropy at Brandeis University. He served as part of the senior management of the Council of Jewish Federations and as executive director of the National Havurah Committee. Carl earned his doctorate in sociology from Harvard University and before beginning his work in the Jewish community held faculty positions at Cornell and Brown universities. His career has spanned many settings — academic and organizational, mainstream and cutting edge, community organization, religious/cultural, and in community relations.
Rabbi Steve Segar is the spiritual leader of Kol Halev, Voice of the Heart, Cleveland's Reconstructionist community.
Planning a fundraising event can be nerve-wracking: What will be successful? How much will members contribute? Who will organize the details? Will members resist being asked for additional funds? What is a reasonable scope for our event? Alleviate your nerves – and those of your congregation – by exploring answers to these questions, and more.
In the fast paced and ever-changing world of technology and marketing, congregations must be innovative in order to effectively reach out to their congregants. Using best practices and new models for engagement, this workshop will highlight exciting models for sharing the ongoing life of your congregation, enhancing your website and newsletter, and using both to mobilize members to be active in the community.
Communication tools are evolving very quickly. As a community-based organization, a synagogue has a great stake in communicating with its members and having its members communicate with each other. While most synagogues now have a list serve or two, should they be using Social Media tools to meet people's new habits and communication desires? On one foot, the answer is "Yes, but..." There are many mine fields and learning curves to be negotiated – come to the call and learn more.
Links for session:
Background links:
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You can listen to a recording of this call by clicking here: http://jrf.org/node/2604
Rabbi Shai Gluskin serves as a senior consultant for JRF as well as running his own web development and consultant business, "Content2zero." Shai has been a leader in the use of interactive technologies for Jewish settings. He developed the Torahquest educational program to get kids commenting on Torah. He fashioned JRF's divrei Torah database and its web site as a tool to be used for grassroots movement building. Shai blogs at http://everydayandeverynight.com and tweets at http://twitter.com/rabbishai
Watch the PowerPoint that Rabbi Herring used.
Listen to the audio from the session.
Synagogue leaders invest many resources in introducing new programs and processes. Learn how to ensure that your synagogue's efforts are long-lasting. In these times of great change, this webinar will help you navigate some of the difficult choices facing synagogues.
Rabbi Hayim Herring is the Executive Director of STAR (Synagogues: Transformation and Renewal), whose mission is to renew Jewish life through congregational innovation and leadership development. One of STAR’s signature initiatives is Synaplex™, a national synagogue renewal effort with over 130 participating congregations.
Rabbi Herring has conducted studies and published articles in the areas of Jewish continuity, Jewish adolescence, Jewish identity-formation in postmodern America, Conservative Judaism, new organizational models of the American Jewish community, re-envisioning the synagogue and the rabbinate in the United States, and the role of continuing education for congregational rabbis. Currently, he is researching the impact of denominational ideology on Jewish life.
As part of JRF's ongoing Sustainable Synagogue Initiative, this call is a follow up to previous successful synagogue greening calls of last June, featuring some of JRF's leading communities and their work in creating sustainable Jewish communities. Special focus on sustainable practices in ritual, programming and policy aspects of Jewish communal life.
Preparation:
Review resources : Sustainable Synagogue Resources (especially JRC, RSNS and congregational examples)
2008 Tikkun Olam Omer Initiative Sustainability call
2007 Omer Sustainability Teaching- Introduction
Sustainable Synagogue Honorees
Rabbi Shawn Israel Zevit, is the Director of Outreach & Tikkun Olam, and a congregational consultant and resource developer for the Jewish Reconstructionist Federation. He is a founding member of Shabbat Unplugged and the Davenning Leaders’ Training Institute, and a spiritual director for numerous clergy and communities. He has written and developed resources and delivered workshops in the areas of community building, leadership, prayer, interactive midrash, contemporary views of GOD, prayer and spiritual leadership skills, money and Jewish values, social justice issues, Jewish environmental concerns and Jewish men's issues. He is the author of "Offerings of the Heart: Money and Values in Faith Community (Alban, 2005) and a forthcoming book for Jewish Men.
Sarah Chandler is a former Jewish environmental educator with Teva Learning Center, Sarah is the Education Director of West End Synagogue in Manhattan and Director of Programming for Zeek: Jewish Journal of Thought and Culture. A contributing editor for Jewschool.com and RadicalTorah.org, she is also part of creating the upcoming Jewish education and social networking site JewItYourself.com.
Nili Simhai serves as Director of the Teva Learning Center. During her ten-year tenure as Director, she is proud to have helped create Teva’s Shomrei Chayyot, Yitziah, and “Bringing It Back to Our Schools” programs. She is loves working with educators and is delighted to be launching the pilot effort to create a Certificate in Jewish Environmental Education.
Listen to the audio from this session. It's divided up into three segments:
Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. In this 2.0 class, we will explore various approaches to membership engagement, outreach to non-synagogue affiliated Jews and non-Jewish partners, successful growth strategies- even in challenging times- and will provide workshop participants with opportunities for practical application to their home communities.
Requirements: Because we are offering a deeper examination of the issues we ask three things of participants:
• Listen to the PEARL 2008 intro class on this topic
• Read the downloadable PDF on this topic
Rabbi Shawn Israel Zevit, is the Director of Outreach & Tikkun Olam, and a congregational consultant and resource developer for the Jewish Reconstructionist Federation. He is a founding member of Shabbat Unplugged and the Davenning Leaders’ Training Institute, and a spiritual director for numerous clergy and communities. He has written and developed resources and delivered workshops in the areas of community building, leadership, prayer, interactive midrash, contemporary views of GOD, prayer and spiritual leadership skills, money and Jewish values, social justice issues, Jewish environmental concerns and Jewish men's issues. He is the author of "Offerings of the Heart: Money and Values in Faith Community (Alban, 2005) and a forthcoming book for Jewish Men.
Marsha Katz Rothpan is Senior Program Officer for STAR (Synagogues: Transformation and Renewal) and, among her responsibilities, manages STAR’s Synaplex™ Initiative. Before coming to STAR, Marsha was a consultant for six years to non-profits. She specialized in planning and evaluation, program development, leadership development and grant writing.
She holds a Masters of Arts in Jewish Communal Service from Hebrew Union College-Jewish Institute of Religion and a Masters in Social Work from the University of Southern California. Her Bachelor of Arts in Social Work is from the University of Oklahoma