The Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership: Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. Members of congregations of various sizes will share their stories of successful growth and will provide workshop participants with opportunities for practical application to their home communities. Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole. These sessions will share some of the wealth that is being developed in these areas.
Click Here to listen to the audio while viewing the power point below.
For access to Michael Clancy's complete "branding" presentation, go to: http://jrf.org/keruv-library. You will find the link on the page in the fourth paragraph beginning with "Michael Clancy."
Michael Clancy has lived and worked in Toronto, New York, London, and Frankfurt, Germany and has handled international advertising and marketing assignments on both the agency side (as a Vice President, a Creative Director, and a Group Head) and on the production side (as a Film Director).
Michael began his career in Toronto and progressed through the ranks of several Toronto advertising agencies before reaching the level of Group Creative Director on the Coca-Cola business at McCann-Erickson, Toronto.
In 1982, Michael was asked to join McCann-Erickson's highly select "InterNational Team", based in New York City. During the following three years, he created and executed over 40 international Coca-Cola commercials for use in over 50 countries worldwide. While in New York, Michael won several prestigious international awards for creativity and refined his talents as a creative strategist in one of the toughest marketing battlegrounds in the world.
In 1986, Michael moved to the production side and London, England, where he directed commercials for James Garrett & Partners, a distinguished English production company.
In July of 1991, Michael rejoined McCann-Erickson Worldwide. Based in Frankfurt, he assembled and led a multi-national creative team dedicated to producing high-profile advertising campaigns for Opel/General Motors, Zurich.
In September of 1994 Michael founded Brandworks International Marketing Communications with partners Ron Chapman and Lorne Kirshenbaum. Brandworks, now in its 17th year, is recognized as one of Canada’s best independently-owned agencies.
At Brandworks, Michael is most active as a strategic planner working to interpret the relevant research, to create brand positioning, and to write the creative brief that leads to a well-executed campaign. In addition Michael is responsible for overseeing the creative product of the agency and for creating the conditions under which creative people might do their best work.