The Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership: Growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes. Members of congregations of various sizes will share their stories of successful growth and will provide workshop participants with opportunities for practical application to their home communities. Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole. These sessions will share some of the wealth that is being developed in these areas.
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Halle Barnett is a branding and marketing specialist and creative writer. She and her husband, Benjamin, run media schmedia, a marketing and design company whose brand-centric insights, strategies and tools define and drive businesses and unleash their potential. Halle brings a singular flair with words and an extensive background in audience and membership development to the delicious work of building image and awareness for organizations of all kinds. An active volunteer, Halle serves on the board of Heights-Hillcrest Regional Chamber of Commerce, and as both a peer counselor and PR Director for the breastfeeding support organization, La Leche League of Ohio. Halle and Benjamin are the proud parents of two enthusiastic Camp JRF alumni, and members of Kol HaLev in Cleveland, where they are leading its branding effort. Halle can be reached at firstname.lastname@example.org or email@example.com.