Creative “branding” and marketing of Reconstructionist Judaism is crucial to the growth of individual Reconstructionist congregations and havurot and to the movement-as-a-whole. The work of the new JRF Marketing Advisory Group, which consists primarily of five professionals in marketing or related fields, all of whom are members of JRF congregations and generously donating their time to this project, is focusing on this important goal. This interactive conference call will share some of the wealth that is being developed by this committee.
The audio recording of this call can be found here: http://jrf.org/node/2778
Aaron Ahuvia, Ph.D., is a Professor of Marketing at the University of Michigan-Dearborn School of Management, and teaches Social Marketing at the University of Michigan Ross School of Business. Professor Ahuvia is an expert in social marketing, which is the use of marketing techniques to solve social problems and influence public opinion. He lends his expertise to many non-profits, particularly around the issues resolving the Israeli-Palestinian conflict, international economic development, and helping people lead happier lives by reducing materialism. He is a member of the National Board and Executive Committee, as well as a designated National Spokesperson for Brit Tzedek v’Shalom. With over 45,000 supporters and 38 chapters across the country, Brit Tzedek is America’s largest grass roots Jewish organization dedicated to a viable negotiated two-state resolution of the Israeli-Palestinian conflict.
Joel Blechman has worked at Frankel & Company , Visa, USA , GM R*Works, and Beach Communications. His extensive knowledge of database marketing and contact management programs helped him to succeed. From 2004 - 2006 he participated in starting up a consortium of 7 companies created to market GM Zero Emission Vehicles in 5 states. Within 6 months we grew from 7 people to 200 located in 5 states, and conducted a program that saved GM several hundreds of millions of dollars, and which was reported to be the most cost effective marketing program in GM’s history. Joel joined Trisect in May of 2007 and has contributed on Kawasaki as well as Alberto Culver, while helping to enhance agency processes and financial systems.
Dan Cedarbaum became the JRF’s Director of Movement Growth Initiatives and Special Projects in September 2008, having previously served for almost 20 years as a member of JRF’s Board of Directors. From 2002-2006, Dan was the President of the JRF. In addition, Dan has served as a member of the Board of Governors of the Reconstructionist Rabbinical College and as a member of the Executive Committee and the Board of Trustees of the United Jewish Communities. Dan is also a member of the Board of Directors of the National Council of Synagogues, which is perhaps the leading national Jewish organization working in the area of interfaith dialogue and programming.
Dan and and his family have been members of the Jewish Reconstructionist Congregation (JRC) in Evanston, Illinois, since 1987, and Dan is also a member of Ezra Habonim NTJC in Skokie, Illinois. Dan is a graduate of Harvard College and Harvard Law School.