The Dynamics of Growth: Outreach/Inreach, Marketing, Branding and the Covenant of Membership: Good growth isn’t only about numbers; if your congregation is to grow, it must focus also on dynamic changes, starting with the way you build and sustain relationships, both inside and outside of the congregational setting. How do we effectively and authentically articulate those thing which are deeply relevant to our communities in a way that encourages meaningful engagement? This session will share practical ways of applying your community's values to positively affect both internal engagement and outreach to potential members.
"In Reconstructionist circles, making our communities inclusive is one of our chief goals. We are acutely aware of the barriers that people encounter when they contemplate belonging to the Jewish community.. the Reconstructionist commitment to inclusivity is not only based on a desire to be warm and welcoming. It is deeply rooted in a commitment to democratic values and an understanding of the evolving nature of Jewish civilization." Exploring Judaism (200), Staub and Alpert, p. 118-9.
NOTE: To maximize communal learning, congregations are encourage to form a team (including clergy) and sign up for all three sessions designed for your congregational size, see http://jrf.org/pearl/sessions/2012
Expected Preparation (Written and Audio):
Additional resources: http://jrf.org/keruv-library
Rabbi Jane Rachel Litman is the Director of the Western Region of the Jewish Reconstructionist Federation, serving the twenty-four congregations and havurot west of the Rockies and Texas.. In her twenty years of experience as a rabbi, she has served Conservative, Reconstructionist, Reform and Gay Outreach congregations, and is a consultant on moral education for diverse families for national Jewish institutions, the National Council of Churches and the Metropolitan Community Church. In addition to her rabbinate, she was a professor of Religion and Women's Studies at California State University at Northridge, and lectured at the University of Judaism and Loyola Marymount College.
Rabbi Litman is highly committed to social action and interfaith work. She chaired the board of the Clinica Msgr. Oscar Romero and the Southern California Religious Coalition for Abortion Rights, the East Bay Interfaith Committee for Economic Justice and sits on the executive committee of Clergy and Laity United for Economic Justice. She is a Peace and Justice Commissioner for the City of Berkeley. Widely published in the fields of Jewish women's history and contemporary theology, Rabbi Litman's book, Lifecycles 2: Jewish Women on Scriptural Themes in Contemporary Life, co-edited with Rabbi Debra Orenstein, won several prestigious academic and community awards. Rabbi Litman lives with her spouse, Stewart Schwartz, and their two children, Sophie and Asher in Berkeley, California.
Halle Barnett is Associate Consultant for Congregational Services for the Jewish Reconstructionist Federation. A branding and marketing specialist, Halle, along with her husband, Benjamin, run media schmedia, a marketing and design company whose brand-focused insights, strategies and tools define and drive their clients' businesses and unleash their potential. Halle's extensive background in audience and membership development informs "the delicious work" of building image and awareness for, and engagement in organizations of all kinds. An active volunteer, Halle serves on the board of Heights-Hillcrest Regional Chamber of Commerce, and as both a peer counselor and PR Director for the breastfeeding support organization, La Leche League of Ohio. Halle and Benjamin are the proud parents of two enthusiastic Camp JRF alumni, and members of Kol HaLev in Cleveland, where they are leading its branding effort. Halle can be reached at email@example.com or firstname.lastname@example.org.